← All solutionsMap the buying committee—then run multi-week, multichannel, multi touch follow up sequences
Sequential discovery burns quarters when rapport was built with someone who cannot sign. Arxena connects two steps into one workflow: map the real buying committee from live org structure, then engage those people over weeks—LinkedIn posts, comments, connects, messages, InMail, email, and WhatsApp—with approve-before-send and reply tracking.
1. Map
- Multithreading from day one: Map budget owner, champion, influencer, and blocker before you commit to a single thread.
- Find the economic buyer first: Separate budget from influence so you do not spend a quarter on the wrong champion.
- See the full committee: Function maps and reporting lines show who actually owns the decision—not just who has the right title.
- Expansion and displacement: Spot adjacent teams and who leads the function your competitor does not yet control.
2. Engage
- Multi-week sequences with many touch points—not a single cold open.
- LinkedIn posts, comments, connection requests, messages, and InMail, plus email and WhatsApp, timed in one cadence.
- Draft in your voice, approve before send, and step in when someone replies.
- Track every touch so multithreaded accounts stay in sync—and measure what converts by persona and playbook.
Map with Org Chart Explorer and Function Maps. Engage with Outreach—multi-touch sequences from the same graph.