Plan the committee on the org graph before outreach—not one contact at a time under deal-clock pressure. Sequential discovery burns quarters when rapport was built with someone who cannot sign.
In practice
Multithreading from day one: Map budget owner, champion, influencer, and blocker before you commit to a single thread.
Find the economic buyer first: Separate budget from influence so you do not spend a quarter on the wrong champion.
Expansion: See adjacent teams and buyers once you are inside an account.
Displacement: Find the function your competitor does not yet control and who leads it.